Educating people in nutrition, health and fitness is our passion. A balanced lifestyle based on healthy eating and regular exercise are our way of life. When I started working in the Fitness Industry in 2003, I had one purpose in mind: to change people’s lives through education about proper fitness approach and nutrition. Nearly 18 years later that purpose remains, and nothing gives me greater satisfaction knowing that my clients are now living the lifestyles they had struggled to find for years.
During the course of my career, I have worked with many doctors and specialists in order promote and improve lifestyles. I have studied human biomechanics, physiotherapy, advanced human performance and advanced nutrition for over 10 years. I have worked with many individuals from all walks of life whether to increase muscle mass, decrease body fat, improve flexibility, strength… or speed up recuperation.
My ideal client is anyone with a goal, a positive attitude, and a willingness to work hard. That’s really it.
Everybody is different and every body is different, so training programs are catered to my client’s individual needs. But no matter who you are or what you do, I have steadfast principles that apply to everyone:
- You need a plan. Anyone can yell at you and have you do a million burpees and make you so sore you can barely walk the next day, but what’s the point? There has to be a method to the madness. Programs should be structured to have you progressively build toward your ultimate goal.
- Training should be safe. ‘Safe’ doesn’t sound exciting, but it’s actually very, very exciting. Results come from consistent hard work over time, and you can’t be consistent when you’re consistently getting hurt. I should know. I first got into training after was in a car accident that left me with a broken back and paralyzed for almost a year, not to mention broken arms, busted knee and a shoulder. My own injuries have led me to find ways to develop a proper and safe system that delivers serious results while protecting your joints and building resilience against future injuries.
- Training should be fun. Well, as fun as hard training can be. Fitness program should be built on simple, proven principles, but yet always changing and evolving so you don’t get stuck in a rut of doing the same thing over and over again.
- The program works… if you do. I can only show you the way, but I can’t do the work for you. Sorry.
What I do, I do well.
As a quick side note and let you in on a little secret; people still want to be told that there are secrets and miracles when it comes to fat loss or muscle gain. Trust me, if I knew a way to lose fat quickly AND easily, I’d have written about it. You can lose it quickly, mind you, but it won’t be easy or cheap by any stretch, but stopping to eat food, and taking up smoking and doing crack is a good start (so please don’t entertain this angle). The same goes for gaining muscle. Some folks want to put on 20 lbs in 20 weeks or whatever the claims all over the internet are… and when that doesn’t work they get bitchy with me when I tell them that half a pound (and in most cases even less) a week is actually a very impressive progress. People want secrets, a magic pill, a magic diet, something that isn’t hard work but will give them all the results quickly. I wish it existed too but it simply doesn’t. If you ask me, a lot of people can’t handle the truth, in my experience, which is OK.
I guess simply put, what separates me from the rest (other than being a completely obsessive compulsive nerd who feels compelled to read everything about everything) is that I won’t simply tell people what I think they want to hear for the sake of making a sale. People have actually asked me why I don’t just write some mass-market magic diet book and make a couple of bucks. Trust me that I think about it every day; I’ve certainly read enough of them to know how it’s done. But I can’t bring myself to do it. I strive to present the truth (as I know it), based on current scientific research, personal experience, folks I’ve trained, etc. If I think that something is bullshit, I’ll say so. There simply aren’t any shortcuts when it comes to your health, so the no-nonsense approach is very much the only way for me.
On the other hand, a lot of people simply don’t want to hear the truth, they aren’t looking for information about what to do, they are just looking for affirmation that whatever stupid idea they have stuck in their head is going to work and by some delusional thinking, they think it can be achieved. I won’t give them that. If I think what they’re doing is stupid or wrong, again, I’ll say so.