Educating people in nutrition, health and fitness is our passion. A balanced lifestyle based on healthy eating and regular exercise are our way of life. When I started working in the Fitness industry in 2003, I had one purpose in mind: to change people’s lives through fitness and nutrition. Nearly 15 years later that purpose remains, and nothing gives me greater satisfaction than knowing that my clients are now living the lifestyles they had struggled to find for years.
During the course of my career, I have worked with many doctors and specialists in order promote and improve lifestyles. Call me Human Performance Theorist. I have studied human biomechanics, physiotherapy, advanced human performance and advanced nutrition for over 10 years. I solve body problems: problems beyond the maintenance of simple health. I have worked with many athletes and individuals to increase muscle mass, decrease body fat, improve strength and speed up recuperation.
I am committed to providing the most comprehensive service available through creating individualized nutrition and resistance training programs to suit each client’s needs. These services are geared toward each client’s specific goals and beyond. Because every person is unique, each requires a different approach — a personalized service. Through understanding each client’s needs and desires, a tailor-made program (including nutrition guidelines and resistance training) gets them to their goals. I am a specialist and theorist, tackling situations that most MDs and medical researchers do not even consider.
What I do, I do well.
As a quick side note and let you in on a secret; people still want to be told and believe that there are secrets and miracles. Trust me, if I knew a way to lose weight and fat quickly AND easily, I’d have written about it. You can lose it quickly, mind you, but it won’t be easy by any stretch. The same goes for gaining muscle. Everybody wants 20 lbs in 20 weeks or whatever the claims are and they get bitchy with me when I tell them that half a pound a week for a natural is doing well. People want secrets, a magic pill, a magic diet, something that isn’t hard work but will give them all the results quickly. I wish it existed too but it simply doesn’t. A lot of people can’t handle that truth in my experience.
I guess simply put, what separates me from the rest (other than being a completely obsessive compulsive nerd who feels compelled to read everything about everything) is that I won’t simply tell people what I think they want to hear for the sake of making a sale. People have actually asked me why I don’t just write some mass-market magic diet book and make a zillion dollars and retire. Trust me that I think about it every day; I’ve certainly read enough of them to know how it’s done. But I can’t bring myself to do it. Not yet anyhow. I strive to present the truth (as I know it), based on current scientific research, personal experience, folks I’ve trained, etc. If I think something is bullshit, I’ll say so. Sometimes I’m right.
Frankly, a lot of people simply don’t want to hear the truth, they aren’t looking for information about what to do, they are looking for affirmation that whatever stupid idea they have in their heads is ok. I won’t give them that. If I think what they’re doing is stupid or wrong, I’ll say so. A lot of people don’t like it or can’t handle it